We are going to cover ZYN 'Lemon Spritz' today, but just for a brief minute let us talk about London and pretend it is 2019 again. Perhaps the English half of me is missing it a bit.
We all have good and bad years - 2019 wasn't the best ever year for me. It was hardly my annus horribilis though - I was living full-time in London and life wasn't bad. Relative to 2020, I think I can safely speak for most of us here, 2019 was a superb year.
London is arguably the greatest city on earth. It combines immensely rich historical legacy seamlessly with great modernity and forward-thinking dynamism like no other place I can think of. If the UK were a car, London would be its turbocharged v8 engine.
Don't take my word for it though - approximately 40% of London's residents were born outside of the UK and human beings have a tendency to vote with their feet!
Like most places, of course there are some bad things about it too. Architecture isn't one of them. There is something to please everyone: Roman, Norman, Neo-Byzantine, Gothic, Baroque, Georgian, Tudor, Victorian, Brutalism, Glass-Plate... the list goes on. London's (Londinium's) ancient core, 'The City' or 'Square Mile' has some pretty awesome buildings in it, like the infamous 'Gherkin', designed by Sir Norman Foster pictured below.
I'll leave it there or we'll be here all day!
There is a problem with London when it comes to lemons.
My local supermarket once charged me £1.20 for a tiny lemon (€1.35 /$1.50). I'm not a stingy guy, but it still annoys me to this day. "Calm down, it's only £1.20, you'll live!", you might say. But it's also just a lemon. It is the kind of pricing that that makes you want to actually steal it so you feel like you've done a good deed for the day. Madness!
Now onto more pressing matters and ZYN's 'Lemon Spritz'.
Fast forward a year and a lot has changed in the world.
And so has the lemon situation.
We have the polar opposite 'problem' now. Here in Greece, it is practically raining with lemons, limes and oranges. People are begging you to take as many as you can from the trees in their gardens and fields.
I have two large citrus trees in my own garden, one lemon and one orange. I'm going to be overdosing on vitamin C for the next month by eating my way through sacks of them.
Therefore, I must cover ZYN's 'Lemon Spritz' and give it a fair chance before I start having nightmares about £1.20 lemons.
Citrus as a flavour category, particularly lemon, is extremely popular for nicotine pouches - arguably it is up there fighting with mint based flavourings for the top spot. It's like the market-driven dominance of mango for e-liquids in the vaping world.
ZYN, under Swedish Match, is one of the world's largest and most successful nicotine pouch brands - they do quality, know their market and practice data driven sales. ZYN got in very early and scaled rapidly - back in 2017 they were already in the USA with 'pop up' shops and and executed some very cleverly thought out 'lifestyle' and educational marketing campaigns. It paid dividends for them.
At the time of writing, a source of mine has confirmed that ZYN controls a whopping 73% of the USA's rapidly growing $650m dollar per annum 'all-white' tobacco free ('tobacco leaf free' over there) nicotine pouch market. They are doing really well and this is because they make a really nice product, truth be told.
ZYN's dominance may hold out for a little while longer than even they themselves anticipated, as other brands struggle to adopt the same proven lifestyle marketing techniques because of lockdowns and general restrictions placed upon daily life and business (especially retail) by the curse we've come to know as Covid-19.
Their market share will ultimately come down as new competitors, many backed by big tobacco and their $$$ enter the fray and enter target market segments. However, I am sure ZYN's revenues will continue to rise regardless, as the nicotine pouch market continues on its relentless high-growth trajectory.
ZYN's 'Lemon Spritz' 7mg nicotine pouches come in at a '2' strength rating. These are essentially on the weaker side of nicotine pouches relative to the wider market.
The pouches are are puffy, pillow-like and very soft. They sit comfortably against the gums. I almost finished the can before I'd even written this review, that's how much I enjoyed them.
ZYN, if you're reading - send me and the Greeks of the village a few cartons, we want more! We can trade them for boxes of real lemons if you're in need down at the factory!
For those with stronger nicotine tolerances used to using 20mg+ pouches, these may not be for you. If you want something that will deliver a hard buzz in other words, this isn't it. If however, like me, you want to enjoy a pouch and its flavour for a good 30 minutes and you'd rather reduce your nicotine intake as far as is possible - this flavour and strength rating could work for you.
ZYN have set a gold standard here. A product which can be kept in the mouth for a good 30 minutes, without getting you more addicted to nicotine than you were as a smoker or a vape user, combined with really good flavouring and trusted ingredients. There we have it in a nutshell.
Nicotine Freak wants smaller companies, manufacturers and brands to rise up and become successful as well. We want the industry to grow and diversify. It makes for a healthy and more competitive market which is ultimately a good thing for consumers. This is why Nicotine Freak is often contacted and sent samples by retailers and brands to post and write reviews of new products, flavours or other releases so we can provide our honest thoughts on them for you, our community.
That being said, there's nothing wrong about blowing the trumpet for a big well-funded brand if they are producing a great product. I'm not being paid to say any of these things. ZYN, for me at least, are simply getting it right. Kudos.
New market entrants and smaller players take note - ZYN's recipe is working.
Have a great day everyone.